There is no denying that SEO is valuable to your business, really in this day and age everybody should be on board with that. The issue that some have with SEO is determining just how valuable SEO is to your business. Some don’t think it is important enough to invest resources in.
If you are one of those people then hopefully this article will change your mind. No matter the type of business you run, from a mortgage broking firm to a local café, there are benefits to be had if you can conduct a proper SEO strategy.
The thing that people tend to be hung up the most when it comes to SEO is the actual time it takes to see results. SEO is not really a short term strategy, you need to spend a significant amount of time crafting your SEO before you can see results.
It is important that when you make the decision to get SEO working for your business that you don’t stop and start, you need to remember the mindset that SEO is long term. Keep working at it bit by bit and always look for new ways to improve.
While it can be disheartening to not see results straight away, stick with it because if you have a proper strategy in place, you’ll see the results you are looking for eventually.
So just how valuable is SEO for your business? Well, take a look below at some of the factors that make SEO incredible valuable:
While improving your branding may not be the number one thing on your to do list, it still is pretty important. You are probably thinking, “how can SEO help improve business branding?”
Well, think about it this way – people have come to love and trust Google. They know the search engine will almost always give them what they are looking for and users don’t tend to look past the first page of Google.
So, over time when a user is searching for different things on Google, if they consistently see your listing at the top it not only builds trust in your business but also makes your site more visible and can result in users remembering your brand.
As well as this, you really need to understand who your target audience is and the best ways to pull them into your site. This is done mainly by creating your own content that really shines. So try to put your own personal spin on your content to ensure you differentiate your business from the competition.
Having someone on your team that knows how to create content that will pull users in is valuable to have. If you don’t have someone like that, then you can always look to an SEO professional to help you create engaging content that will also rank highly.
An essential part of your SEO strategy is your content strategy. So take the time to develop the right keywords and create content based on your chosen keywords. Remember, to keep this part flexible, as your business grows and changes, so to will your keywords.
Google is all about user experience at the moment, and for good reason to. Google wants to ensure users have the best experience possible on the sites that they choose to rank on first position (and so on).
So if you want your site to be up there with the best of the best, you’ll need to ensure users will have a great experience when visiting your site. One of the most important things to look at here is whether or not your site is responsive.
This means ensuring your website works on all devices; mobile, desktop and tablet. It is no secret that Google is starting to favour mobiles over other devices. So while you may be working on your website using a desktop computer, remember to take a look at it on a mobile to see if the design works.
Long Term Success
As touched on in the introduction, SEO is a long term strategy, and this does scare people off. But this long term strategy translates into long term success! You work so hard to get to the number one position, but you will have to work just as hard to maintain it, as there will be others trying to knock you off.
To ensure the long term success of your strategy, you should have a mixture of short and long tail keywords. So while your long tail keywords (low competition, low search volume) start to perform faster, your short tail keywords (high competition, high search volume) will still be working, just slower.
The is a pretty big learning curve when it comes to SEO, so once you have found something that works for your website, stick with it. Don’t forget that SEO itself is also evolving, so your strategy will have to evolve with it.